Our journey: From Humble Beginnings to a Sustainable Future
Hi, I’m Mahi. In 2020, my husband and I embarked on an exciting journey to build something meaningful together—a business we named Paras Liquids. It all started in our home kitchen in Ahmedabad, where we experimented with creating dishwashing and laundry detergents. We tested these products ourselves and shared them with friends and family. Little did we know, this small step would be the beginning of something much bigger.
As word spread and demand grew, we expanded our product line to include floor and toilet cleaners, ensuring every product met the high standards we set for our own home. Back then, our sales happened primarily on Facebook. We personally delivered each order on our two-wheeler, zipping around Ahmedabad to bring our products directly to our customers.
It wasn’t long before a friend introduced us to an e-commerce platform called SHOPPE. This platform opened doors for us, allowing us to reach customers across India without worrying about transportation costs. However, when SHOPPE had to shut down its operations in India due to regulatory changes, we faced our first big challenge: managing transportation costs for bulkier products like our 5-liter dishwashing liquids. It forced us to pause and rethink our approach.
A New Direction Inspired by Change
The pandemic brought everything to a standstill. But it also gave us the time to observe new trends and reimagine our vision. We noticed a growing awareness about health and sustainability, and we realized we wanted to be part of that movement. This inspiration, coupled with the birth of our twins, Jash and Jhanvi, in 2022, marked a new chapter for us.
We launched JAVI, a brand whose name means “bright” in Spanish, symbolizing our mission to brighten homes while caring for the planet. From then on, we focused entirely on creating eco-friendly home cleaning products. We swapped harsh chemicals like hydrochloric acid and caustic soda with natural ingredients like citric acid and baking soda. We experimented with sustainable packaging options, from aluminum sachets to PVA pods, before settling on home compostable pouches to minimize plastic waste.
Listening and Growing Together
Our customers played a crucial role in shaping JAVI. Through their feedback, we refined our products, transitioning to a powder-to-liquid format to improve fragrance and reduce dilution time. One of our proudest moments came when Vidhi Adhikari, a sustainable Instagram creator (you might know her as @trashysister_), praised our eco-friendly products and suggested we eliminate plastic sticker labels. We took her advice to heart, switching to natural ink printing directly on our packaging—a change that further aligned with our commitment to sustainability.
What We Stand for Today
Under JAVI, we now offer compact, eco-friendly cleaning products designed to minimize waste and maximize convenience. Our products are affordable, easy to use, and packaged in materials that are gentle on the environment. Customers can reuse their existing containers to mix our powdered formulas with water, reducing both plastic waste and transportation emissions.
We’ve also partnered with a local brand in Ahmedabad to collect used sachets and boxes from customers. These materials are reused for packaging new orders within the city, closing the loop on waste and ensuring nothing goes to landfill unnecessarily.
A Brighter Future Ahead
As we look to the future, we are preparing to rebrand our company from Paras Liquids to JAVI ECOCARE. This transition reflects our evolution into a brand committed to creating a brighter, cleaner, and more sustainable world for future generations—including our little ones, Jash and Jhanvi.
Thank you for being part of our journey. Your support means everything to us. Together, let’s continue working towards a healthier planet and brighter homes.
Warm regards,
Mahi
